A retrospect of 2018 for Stake.com
Registered players: 512,000
Number of bets: 2.1 Billion
Discord servers: 13
As we wind down over the holiday period, and take time to pause and reflect (even for just a moment), we are given the grand opportunity to reconnect with what is going on around us. We have taken advantage of this time to not only build many more real connections with our players, but also review our performance on the year just past. It’s hard to believe how much has changed, how much we have learned from and how far we have actually come in the last 12 months.
We began 2018 rather unorganised and often in shambles when it came to the releasing of our updates and product changes for the platform. We often sacrificed the players experience in exchange for having a zero downtime policy. It didn’t take us long to realise how poor of a practice this concept was. We now take steps to ensure that we minimise the impact our players have to endure when we push changes or updates. Not only did we also improve the process for updates and communications, but we now apply a maintenance mode to the platform when necessary. This year we emphasised our dedication to the player experience — and with 2019, we hope to further that promise by improving even more.
When it comes to building the best product available, the most common critique is from a front end perspective (the visual and aesthetic components of the website.) As a result, we have seen a large amount of time and effort invested into that form of development, which is reflective of the sheer number of changes made in the last 12 months. We have introduced numerous different variations to the colour scheme, tweaked over and over our UX layout, significantly modified our approach to the chat and account interfaces, modified almost every component and modal layout, plus plenty more adjustments not worth elaborating on. From a players perspective this can be rather frustrating to have to relearn or readjust to such changes, but these kind of impacts are unavoidable. As we develop and grow with the product, we also gain insights into various ways to make things more intuitive. We have tried to ensure a more appealing website, that enhances usability. This is not going to change in 2019, and it will be a real key aspect to our development timeline throughout Q1 of 2019. Our key focus for the beginning of the new year will be towards improving the front end of our platform, and we are confident that you will love what we have in store.
The final aspect of 2018 that we would like to address regards the growth of the community. Just like all naturally developing ecosystems, things change, people come and go, practices and rules are updated or modified to support the evolution and so forth. This isn’t abnormal at all, and in most cases growth is a great outcome for building a bigger and better community. During recent evaluations, we did have time to reflect on our strategies to help ensure our community growth is sustainable and continues to do so. One particular area that we would like to improve on in 2019 is our dedication to supporting our long-lasting and loyal player base. We cannot deny that there isn’t room for improvement — going forward we plan to work on ways to not only create an appealing loyalty program to help improve on player retention and engagement, but also develop on ways to ensure our players have goals and missions to participate in that are rewarded handsomely.
Happy New Year!